Get brilliant whites in one easy step with Tide Power PODS Plus Ultra OXI White and Bright. A new laundry detergent that brightens whites without bleach and leaves your clothes fresh and clean. Tide Bright and White Power PODS has 2X the whitening power* to make your loads look whiter and brighter. No pretreating, bleach, stain removers, or additives necessary. Tide White and Bright Power PODS are designed with 50% more cleaning power.** One Tide Power POD equals the size of a regular-sized one, meaning bigger cleans better. Tide White and Bright White is safe on all colors and powerful enzymes give it the ability to clean, even in cold water. Give your whites the brightness they deserve with Tide, America’s #1 Most Trusted Laundry Detergent Brand.*** 25 Count. *Ingredients vs. the leading bargain brand detergent. **vs. Tide HDL original. ***Voted most trusted laundry brand by American shoppers based on the 2023 Brandspark® American Trust Study